Social Spell Blog

The magic of words.

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You’ve got to laugh at this because it’s pretty accurate. While a big giveaway like an iPad or a trip or $100 to a relevant store is great for getting people onto your page, the follow-up to that giveaway is super important. Writing really engaging content and keeping people interested in what you have to say, as well as your product, is the tricky part.

You’ve got to laugh at this because it’s pretty accurate. While a big giveaway like an iPad or a trip or $100 to a relevant store is great for getting people onto your page, the follow-up to that giveaway is super important. Writing really engaging content and keeping people interested in what you have to say, as well as your product, is the tricky part.

Filed under marking social media giveaway contests free ipad comic lol

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Goodbye TweetDeck, Hello HootSproutBro?

Goodbye TweetDeck, Hello HootSproutBro?

TweetDeck announced a few things lately that have their users a bit kerfluffed, to say the least. Months ago, it was that they were shutting down completely. Just this week, that tune has changed, but not necessarily for the better. As of Tuesday, they’re cutting the cord on Facebook support AND their app. Why would the OG of Facebook and Twitter monitoring be slowly shutting down and out? Competition, most likely. If you’re one of those who stuck with them to the end and now need a second option, fear not! There are quite a few:

HootSuite: This may be the second oldest Twitter and Facebook client. Since its inception, HootSuite has upped the ante when it comes to social media tools and management. They offer tabs, so you can keep all of your streams separated (something that TweetDeck never offered). For those who are OCD about keeping things in their places, this is completely optimal. Like TweetDeck, it’s also free – to a point. If you want more than 5 channels, you’ve gotta pay. At that point, the service may seem too simple to be worth a monthly fee. Their analytics tools are decent, but if you want to get all the bells and whistles, you need to pay extra yet again. At that point, you may want to check out a bigger and better application, which brings us to…

SproutSocial: While relatively new to the game, SproutSocial is quickly gaining traction. With a beautiful interface and real-time (and gorgeous!) analytics, there’s not much to hate about Sprout. For $30 a month, you can have up to 10 accounts managed inside of their app, and it comes with just about everything you can think of – and it’s all inside the web application! From audience demographics to deciding the perfect time to tweet, to giving the count of likes to unlikes every day, there isn’t much more you could want from a social media management system. If you’re really into analytics, though you should check out…

SocialBro: SocialBro is a Google Chrome extension (and presumably a web application, as well, but I use Chrome.) Every time you sign in, it updates with statistics on followers, unfollowers, influential people you should talk to, keyword clouds, and much more! With the free version, you can only have two accounts in the app at any time, but deleting them and starting anew, although tedious, is a decent way to avoid the charge. If you pay, you get to integrate into HootSuite (which obviously alleviates their rudimentary analytics system) and a ton of other perks. You can find out the best time to tweet, Excel and PDF export systems, and it becomes cloud-based as opposed to computer-based, so if your browser crashes, you’re screwed.

I happen to use a combination of all three of the aforementioned apps. Call it technological ADD (and that’s a different blog post entirely!), but I like to keep it current and watch these apps evolve. Different clients of mine require different kinds of upkeep, so different apps are applicable to different kinds of companies. Of course, there are a ton of other web, iOS, Android, and Chrome apps. The list goes on and on and on: CrowdSource, Facebook Pages, CoTweet, Buffer, Radian6, and more. As the social media-scape evolves, so will these tools. Check back in a few months to see what’s changed! Keep up on the Social Spell website or our Facebook!

Filed under social media hootsuite tweetdeck news social media news social media marketing sprout social socialbro radian6 buffer chrome